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HVAC website design

Sites, SEO and ads for heating and cooling companies across Canada that handle both the no-heat call on a cold night and the homeowner pricing a new system months ahead.

Free mockup: a homepage mock plus a written plan for the whole site.

Trusted by

  • Credi Canada
  • Barrier Ridge Capital
  • Matheson Constructors
  • Ekho Infrastructure Solutions
  • Barclay Constructors
  • Potlight Expert
  • EB Trenchless
  • Doran Homes
  • Rocan Construction

Your customers

What your customers look for

HVAC customers come in two moods: something stopped working and they need help today, or they are planning a replacement and comparing options. Your site has to serve both.

  • Help today when the heat is out

    A furnace that quits in winter is an emergency. They look for whether you answer after hours and how soon a technician can come.

  • Financing and rebates

    A new furnace, air conditioner or heat pump is a big purchase. They look for financing and for rebates that bring the price down.

  • Certified technicians

    Gas and refrigerant work is regulated, so they look for certified technicians, an insured company and the equipment brands you install.

  • Maintenance they can book

    Tune-ups before each heating and cooling season, and a maintenance plan that keeps them off the emergency list.

Concept

A concept we designed for HVAC companies

Hearthwell Heating & Cooling is a fictional HVAC company. This is the phone service request we would design for a company like yours.

  1. Job

  2. Details

  3. Contact

  • A

    Urgent jobs on top

    No heat and no cooling sit above planned work, and the next screen asks how soon, so dispatch sees urgency first.

  • S

    The model from a photo

    A photo of the unit’s label gives your technician the make and model before the visit.

  • D

    Fuel type up front

    Gas, electric or oil tells you which technician and which parts to send.

  • K

    Dispatch from Jobber

    Requests land in Jobber with the customer’s details and urgency, ready to schedule.

The build

What your site needs

What we build into a heating and cooling site from the start.

  • Pages for each systemFurnaces, boilers, air conditioners and heat pumps each get a page, because people search for the system they have.
  • Emergency service pageWhen you answer after hours, how soon a technician can come, and a call button that stays on screen.
  • Service request with photosA short form for urgency, fuel type and a photo of the unit’s label.
  • Maintenance plansWhat each plan includes, with a way to sign up or book a tune-up online.
  • Rebates pageThe rebate programs that apply where you work, on one page you can update when programs change.
  • FinancingYour financing options beside every replacement quote, if you offer them.
  • Jobber integrationService requests go into Jobber with the customer’s details, ready to dispatch.

A sample sitemap

The pages we would plan for a heating and cooling company.

Home/
  • Services/services/
    • Furnaces/services/furnaces/
    • Air conditioners/services/air-conditioners/
    • Heat pumps/services/heat-pumps/
    • Maintenance plans/services/maintenance-plans/
  • Emergency/emergency/
  • Rebates/rebates/
  • Book service/book-service/

FAQ

HVAC questions, answered

Still wondering about something? Talk to a real person, weekdays 9am to 6pm ET.

(647) 800-0110hello@belocal.ca

AShould my site treat emergencies and planned work differently?
BeLocal

Yes. Someone with no heat wants a phone number and an arrival time. Someone planning a heat pump wants options, rebates and financing. We give each its own path from the first screen.

SCan the site keep up with heat pump rebates?
BeLocal

Rebate programs change often and differ by province. We build a rebates page you can edit yourself, so it lists the programs that apply where you work without waiting on a developer.

DCan customers sign up for a maintenance plan online?
BeLocal

Yes. Each plan gets its own section with what it includes, and the sign-up reaches you as a request in Jobber, so you can set up the visits.

KWhen should an HVAC company run ads?
BeLocal

Demand follows the weather. Heating calls jump with the first cold nights and cooling calls with the first hot week, so we plan ads around those swings and keep SEO working all year.

Contact

Let’s build yours

  • Free mockup of your site
  • No commitment
  • Quick response
Hours
Mon-Fri, 9am-6pm ET

Get your free mockup

A homepage mock plus a written plan for the whole site.

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